Content & Creative Strategy
Google Trends
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Created a successful real-time social media content series, launched during COVID-19, showcased Google Search's value and evolved into a permanent strategy.
A successful social media response to the COVID-19 pandemic involved a real-time, weekly content series highlighting how Google Search provided connection and information during isolation. This "Weekly Trends Series" thrived, expanding to multiple countries and featuring collaborations with celebrities. The initially COVID-focused series proved so valuable that it transformed into a permanent social media strategy.