Content & Creative Strategy
Google Assistant
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I helped develop the social strategy and content plan for the celebrity voice feature for Google Assistant, launching with John Legend in April 2019 and later on with Issa Rae.
I helped develop a feature for Google Assistant where we experimented with celebrity voice marketing campaigns! We offered a few celebrities' voices as options for users to choose from. The first celebrity voice, John Legend's, was introduced in April 2019, followed by Issa Rae in October that same year. It's cool that if you activated them back then, you can still pick their voices in your Assistant settings.
