Content & Creative Strategy
AT&T’s 28 Days Later
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AT&T's 28 Days social media campaign, celebrating Black history with community service, influencer partnerships, and interactive elements, drove social change and empowered the Black community.
AT&T's annual "28 Days" social media campaign, running during Black History Month, celebrates Black achievement and empowers the community through historical spotlights, community service initiatives, interactive activities, and influencer partnerships.
