Content & Creative Strategy
Google Cultural Moments
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Led multicultural marketing efforts, crafting campaigns, events, and partnerships that celebrated diversity and reached new communities through culturally relevant content and collaborations.
Spearheaded impactful multicultural marketing initiatives:
Developed and executed strategic campaigns and events: Fostered engagement with diverse communities through well-crafted experiences.
Translated insights into action: Crafted strategic briefs based on market research and brand strategy, ensuring culturally relevant messaging and creative executions across social media platforms.
Forged strategic partnerships: Cultivated impactful collaborations with entertainment giants like Netflix and Disney, alongside prominent sports leagues such as MLB and NBA.
Championed cultural authenticity: Leveraged data-driven insights to drive culturally relevant outreach to the Latino/x, African American/Black, and Asian American communities, prioritising genuine representation.
Built bridges for collaboration: Established internal and external partnerships fostering cross-functional cultural moments and racial equity initiatives.
Curated engaging content: Collaborated with celebrities, micro-influencers, and diversity, equity, and inclusion partners to brainstorm and develop compelling content.
Empowered employee voices: Partnered with employee resource groups like the Black Google Network and Asian Google Network to develop programs celebrating key cultural moments like MLK Day, Juneteenth, Hispanic Heritage Month, and Lunar New Year.
