Content & Creative Strategy
THX Ltd (founded by George Lucas)
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THX Ltd. marked its 35th anniversary in 2018 with a new Deep Note trailer, industry collaboration, and fan engagement on social media.
5K
User generated deep note challenge videos were created.
95%
Increase in the use of the hashtag #THXLtdEntertainsat35.
85%
Positive sentiment
Commemorated THX 35th anniversary in 2018 with a series of impactful initiatives. A new Deep Note trailer, showcasing cutting-edge audio and visuals, paid homage to the company's legacy while reflecting its commitment to innovation.
Furthermore, THX fostered collaboration with leading entertainment industry partners like American Meme and Video Copilot, solidifying its position at the forefront of technological advancement.
The celebration culminated in a successful social media campaign (#THXLtdEntertainsat35) that fostered community engagement and reinforced the enduring love for the THX brand.
