Content & Creative Strategy
Logitech
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Leveraging separate accounts, community focus, and successful campaigns like the "Lizzo: Special" effort, Logitech's social media strategy drives traffic, brand awareness, and sales.
31%
Stronger engagement across all platforms within one year
33K
New followers joined within one year across all platforms.
91%
Gen Z, TikTok houses the youngest Logitech fanbase
(1.3x above the norm).
Social Media Achievements at Logitech
Increased brand awareness and audience engagement through active social media presence across platforms.
Catered to distinct audiences and built brand personalities by managing separate accounts for Logitech and Logitech G.
Fostered a strong community by prioritizing user connection and showcasing their creativity.
Launched successful campaigns like "Life With Logitech" to drive product interest.
Partnered with a social media agency to develop and execute a winning social media strategy, resulting in consistent growth and positive results.
Lizzo: Special - Social Media Impact
This campaign leveraged Lizzo's music video featuring Logitech products to achieve:
Cost-effective brand exposure: Achieved 46% of total campaign cost on Day 1 through social media.
Increased website engagement: Users spent 44 seconds on average on the Logitech website from social media traffic, representing 63% of overall website dwell time.
Significant reach: Lizzo campaign impressions contributed nearly 43% of overall traffic impressions on Logitech's social media channels in February.
